Technical Assistance and Capacity Building
Especially designed for nonprofit organizations, our series of webinars on digital strategies are meant to support mission-driven organizations' efforts to enhance their virtual presence and maximize existing online tools in order to increase their impact and further their work.
This series of Technical Assistance and Capacity Building workshops is free of charge for Riverside County nonprofits thanks to CARES Act funds provided by the Riverside County Board of Supervisors.
This webinar offers an in-depth introduction to Google Ad Grants and Google Ads strategies. Practical examples are at the core of our webinar, including applying for the grant and setting up the ads. The seminar will also highlight requirements to maintain Google Ads Grants status. This will be imperative towards long terms brand awareness and website traffic goals.
Informational: What is the Google Ad Grant and its rules?/How do Google Ads work?/Why nonprofits should take advantage of Google Grants? /How do I keep my Google Ads grants status?
Instructional: Step-by-step instructions of the application process/How to create a Google Ad (keywords, measuring impact etc.)? /What pages and events you should promote? / What is required to succeed with Google Grants? / How to improve your click-through rate by using single-keyword ad groups?
free of charge for Riverside County nonprofits thanks to CARES Act funds provided by the Riverside County Board of Supervisors.
an intake form is required
Digital Strategy for Nonprofits 1:
9-10:30 am PDT
search engine optimization
Digital Strategy for Nonprofits 2:
Digital Content Strategy
9-10:30 am PDT